Since the second quarter of this year, the overall performance of the compressor market has been slightly lower than the same period last year. However, positive growth remains the main trend in the industry, and in some special and unconventional fields, such as medium and low pressure, dry oil-free twin-screw, centrifuge and centrifuge miniaturization (30 cubic meters), primary energy efficiency, etc., there is an accelerating growth trend.
The sales growth rate of those companies that persist in innovation is even more enviable to their peers. Although it is somewhat absolute to conclude that "it is not the compressor industry that is bad, but the backward compressor companies that are not good; it is not the compressor market that is not good, but your company's innovation strength is not good", there is no doubt that the future of all compressor companies will depend on their own level of innovation.
In the future, innovation will redefine everything in the compressor industry - redefining customers, markets, supply chains, manufacturers, operations, and services. Is it customized according to demand, intelligent, data-driven, has a clear target customer group, and has relatively unique technology and products; Whether distribution channels adapt to new marketing trends and whether the establishment of business segments helps to enhance overall competitiveness will become the criteria for defining innovation. Innovation will penetrate into all aspects of the compressor industry, market, enterprises, competition, and individual practitioners. It is not only about upgrading technology and updating products, but also about changing ideological consciousness and transforming business concepts. We must be mentally prepared for this.
Under the trend of technological change, enterprises that rely on traditional resource consumption and compressor "selling by weight" will certainly have their place in the market and will exist for a long time, but their living environment will become increasingly difficult and the challenges will become greater. Prices will gradually decrease. Although some companies currently have a certain scale and sales volume, without more innovation, they do not have the ability to have tomorrow. In this regard, compressor companies should maintain a high level of vigilance, not be content with the status quo, and not be arrogant. As industry practitioners, we must understand that our peers will not give up competition because of your weakness or backwardness, and customers will not give up orders because of your poor development, but will accelerate their escape.
Previously, the compressor industry was dominated by manufacturers, but in the future it will be customer led. When manufacturers take the lead, large enterprises benefit, while when customers take the lead, innovative small and medium-sized enterprises will also benefit. In recent years, many up and coming compressor companies in China have clearly shown the market through sales and growth that innovation is not only the exclusive patent of large enterprises, but also the magic weapon for small and medium-sized compressor companies to overtake on the curve.
This is not only a technological revolution, but also an ideological revolution. The biggest obstacle to innovation, whether for the industry or for enterprises, is not a lack of strength or the need to tolerate failure, but to prevent backward interest groups from hindering the emergence of new ideas, new models, and new ways of playing. Therefore, compressor companies must seize the opportunity to learn and strive for innovation and reform in their business.
In recent years, the difficulties encountered in the development of the manufacturing industry are exactly the current situation faced by the compressor industry. If we do not tightly embrace the future, embrace change, and self reform, as Jack Ma said, in the next 10 to 15 years, everyone will cry and seize the ground! Therefore, compressor innovation is imperative!
